000 00320nam a2200121Ia 4500
008 200701s2009 xx 000 0 eng d
100 _aKENNETH E. CLOW
245 0 _aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
250 _a3rd
260 _bPEARSON EDUCATION
_c2009
300 _a537
942 _2ddc
_cGE
999 _c3742
_d3742