000 00241nam a2200109Ia 4500
008 200701s2011 xx 000 0 eng d
100 _aPIPA RILEY
245 0 _aMARKETING PRINCIPLES
260 _bVIVA
_c2011
300 _a497
942 _2ddc
_cGE
999 _c4744
_d4744